What is a Proof of Concept or Proof of Value?
Technically and generally speaking, a Proof of Concept (PoC) is an
engagement where a customer is looking to understand how a product or
service can be used to solve a specific problem. A Proof of Value
(PoV) is an engagement where a customer is looking to understand the
value of a product or service in the context of their business. A PoC
tends to be a little more technical and focused on the art of the
possible, where-as a PoV tends to be focused on business outcomes, not
just what problems can be solved, but what busiess value can be gained
by doing so. In practice, the terms are often used interchangeably.
These are often technical engagements (although they don't have to be)
which involved a product expert (often a Presales or Sales Engineer)
guiding the customer through the process of understanding the product
or service. This can be done in a number of ways, but often involves a
series of workshops, demonstrations, and hands-on exercises. There is
almost always some sort of formal document that shows what is going to
be tested and validated through the process. This is often called the
Test Plan, but it's often simply referred to as the PoC or PoV
document.
Why does a PoC / PoV need to be customised?
One of the key complaints from end-users (customers) about engaging
with sales people is that they don't listen, and they don't really
care. Think about how many times you've seen a standard sales
presentation been used, or a rehearsed demo that showcases all the
different features but never actually addresses a particular issue.
The point of a customised PoC / PoV is to get you asking yourself "So
what?" each time you talk about a specific product feature or
capability. Get yourself asking "Why should they care?" each time you
talk about your product. If you want a customer to see the value in
your product, you need to make that value real. A customer PoV is a
great way to formally align your product features & capabilities with
your customers needs, requirements and perception of value.
How many times have you used a generic ROI / TCO calculator and a
customer has just dismissed the results? It's because they aren't real
to them! A customised PoV can align it to their goals, their
environment, and as such, their perception of value! This is essential
to getting a customer to see your product value.
I don't want a customer to see this site though
We agree! Use this site to curate, manage and build your PoV documents
and engagements, then use our white-labelling facilities to present
these under your own domain. Your customer doesn't need to know or
care who we are, they want to focus their care and attention on your
product and the value it can deliver to them.
Administrators can simply put in the subdomain you want to use, any
necessary branding customisation, then we'll take care of the rest.
How do you prevent just anyone viewing my public PoV?
Every PoV is created with a randomly generated access ID, and a
randomly generated access code. This means that even if someone knows
the URL of your PoV, they can't access it without the correct access
ID and access code. This is a simple but effective way to ensure that
only the people you want to see your PoV can see it. If for whatever
reason you realise an access code has been compromised (fat fingered
email to the wrong client), just go in and request a new access code.
We use Excel / Google Sheets to manage our process, why should we use this?
Maybe we're not going to convince you to go all-in on a SaaS product.
Maybe you're working in defence or federal and so can't share SaaS
based data. Maybe you're just not ready to make the leap. That's fine,
we're not here to force you to do anything you don't want to do. We're
here to make your life easier, and if that means you want to use Excel
or Google Sheets, then that's fine. Once you've finished creating your
PoV / test plan, go to view it and then you get the option to export
it to Excel. This will download your document as a spreadsheet (.xlsx)
which you can then import to Excel or Google Sheets and use as you see
fit.
We use a specific sales methodology, can you support this?
Everyone does things their own way, even if you're using the sames
sales methodology as someone else, it may not be implemented the same.
We've tried to accommodate for different scenarios, so while we call
things a Proof of Value (PoV), you may call it something else. You
have control to change the namings of test plans, tests, and even the
groupings of the tests.
-
If you're using Command of the Message, you can implement "Value
Drivers".
- If you're using SPIN you might call it "Needs Payoff".
-
If you're using the Value Selling Framework, maybe for your it's
"Value Hypothesis".
-
If you're using Miller Heiman, perhaps call them "Value
Proposition".
-
If you're using Challenger, go head and call it "Commercial
Insight".
-
If you're using MEDDIC, maybe you want to call it "Metrics" or
"Decision Criteria".
-
If you're using Solution Selling, perhaps for your it's "Pain
Chain".
-
If you're using Customer Centric Selling, maybe your sales leader
calls it "Business Impact".
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If you're using Sandler, then perhaps it's "Pain Points" for you.
Hopefully you get the idea, call it what makes sense to you and your
team. There's enough tools that require relearning or unlearning, we
want to try make this as simple and easily understandable as possible.
We're using SFDC / Pipedrive / Excel to manage our opportunities & prospects?
As much as we would love top level integration to many of these tools,
it simply isn't feasible. What we've done is allow you to put in a
link to your preferred CRM / Sales tool so that when you're viewing
your test plans here, you can just click a link and see the full
details back in your native sales tool. Maybe we'll do primary
integrations in the future, but we're not there today I'm afraid.
How do I join an existing company?
Ask one of the administrators to send you an invite. This will allow
you to create an account and join the company.
I've lost / forgotten my password!
On the login screen you'll see a prompt to allow you to reset your
password. Click this and follow the prompts. You'll be emailed a link
to reset your password.
Where is the data stored?
As a UK based company, all data is hosted in Google's London data
centre location. This ensures that your data is stored within the some
of the tigher regulations in Europe. We do not today support
alternative locations. For more information, please see our
privacy policy.
When I try to sign up / join a company, it says I already have an account
Send us an email and we'll fix this for you. You may have previously
signed up, but we can only identify you by your email address, so you
can't be a member of multiple organisations at the same time.
How do I delete my account?
Send us an email and we'll do this for you. We'd love to understand
why, but we won't force you to tell us!
How can I learn more?
Sign up for an account, have a play, start using! Or, head over to our
docs pages
to read more about how to use the platform.
What analytics can we get out of the system?
We can see a lot of potential for usage analytics, but we know we
haven't cracked it yet. We're collecting an calculating metrics in a
few areas, specifically test usage, test results, how often plans
are being used, and mappings between your products, features, and
tests. We want your feedback though to make this better!
There is a lot of potential here, from looking at what tests are
most popular, to what tests fail most. If you cross reference the
data here to data in your CRM tool, then you can extract things like
what tests and product features are involved in most deals, or even
distribute this by deal size. There are a lot of analytics we'd like
to enable for you, bear with us and we'll bring you something
awesome!
What is proration?
In subscription billing, proration is a framework that allows
consumers to make adjustments to their subscription plans, such as
upgrading, and downgrading. It also allows subscribers to change the
quantity of subscribed items or their frequency in a subscription
cycle without distorting their billing.
Example: If your bill date is December 10th and you purchase a £20
per month subscription on November 23rd, you'll be billed for the
period between November 23rd and December 10th. The prorated cost,
in this case, is £11.33 (£20/30 days x 17 days). Instead of a full
month, you only pay for 17 days of subscription.
Checkout how our billing partner - Paddle - describes proration
(after all, they're the ones calculating it!).
When are scheduled tasks (analytics and such) run?
Traditional thinking is to run scheduled tasks at night to avoid
disrupting users. The trouble is this doesn't factor in a global
user-base, and certainly doesn't consider the potential carbon
emissions.
This site is hosted in the UK, and running scheduled tasks in the
middle of the UK day (usually between 3-5pm) is typically when the
greenest energy is available on the UKs national grid. While we
don't (currently) get incentivised to schedule around green energy
availability, it is small actions like this that can help drive a
greener environment.
The running of the maintenance scripts should have minimal (likely
negligible) impact to users, so it makes sense to us to choose a
time that is most optimally efficient for our planet. It also makes
actioning any maintenance task alerts easier for us to manage.